I’ve been asked some great questions lately by lovely seekers and servants of entrepreneurship. Please dig in.
LifeDev.net with @Glen Stansberry
Glen: Money and Art seem to always be at odds. This is a massive deal for MANY wanting to stay true to themselves, but still make money. Good money, even.So here’s the Million Dollar Question: How do you create a personal brand, without selling out?
Danielle:…If you create a personal brand that isn’t deeply personal, you’ve already sold out.
The vast majority of artists I know (from writers and craftspeople, to software developers and designers) don’t have any quams with making money – and lots of it if possible. What makes them all weird is the *marketing* of their stuff, they don’t want to sell out and become an infomercial. It understandable, because we live in a culture of false advertising and the slick, hard sell. It’s dangerous turf for sure. But this is where you need to diligently carry your personality forward. It’s not enough to have an authentic, integrity-driven offering, you need to sell it in a way that is true for you. If you’re slick, be slick. If you’re subtle, be subtle. Just be consistent. And above all, be passionately proud of what you’re bringing to the world.
Kate: I find that, often, people (meaning myself) are unaccustomed to telling the truth. And my question is, what do you suggest for those of us who’ve been raised to be afraid of the truth, if we want to start to peel back the layers and start telling it like it is?
Danielle: Hang out with people who do tell the truth. Learn from example. Get interviewed. Start telling the truth to yourself.
Here’s a formula: Start telling the truth to yourself in as many ways as possible. And then start telling the truth to a few more people. Extend. I see it as concentric circles. So, you can tell yourself the truth when you look in the mirror. You can tell yourself the truth when you’re journaling. You can tell yourself the truth when you’re getting dressed, when you’re dancing, when you’re getting yourself off, when you’re going shopping. There’s lots of ways to tell yourself the truth. You can tell yourself the truth by drawing it out. Yeah, it’s about expression. And then tell one good friend, and then tell two good friends. And then start telling the people you work with, and then start telling strangers.